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Kolena Go-to-Market Agents

Kolena uses AI to automate tasks and get smart insights from customer data like calls, emails, and documents for sales, marketing, and customer success teams. It helps them quickly understand customers, spot opportunities or risks, and improve strategies without needing technical skills.

About Kolena Go-to-Market Agents

Who It's ForKolena is designed for teams in sales, marketing, and customer success, as well as revenue operations. It helps professionals who need to truly understand customer conversations, identify sales opportunities or risks, and make their marketing better. You don't need any technical or coding skills to use it.

What You GetYou receive valuable insights into customer needs and common problems. Kolena helps you find strong sales leads and understand customer objections. It also points out potential risks, like customers thinking of leaving. You get ideas for marketing content, support for checking contracts, and automated document tasks with important data extracted.

How It WorksYou simply give your customer data, such as sales calls or emails, to the AI agents. You can either use agents that are already set up or quickly create your own custom ones without writing any code. The AI then processes this data, providing accurate and trustworthy information, and it tells you how it reached its conclusions. It works with tools like HubSpot and Salesforce.

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Features & Capabilities

⚙️ Core Automation

AI Document Processing

Utilizes artificial intelligence to interpret, extract, and process information from various document types.

Workflow Automation Engine

Automates the entire lifecycle of document-centric processes and tasks from start to finish.

Use Cases

Enhancing Sales Performance and Deal Qualification

Sales teams often struggle to efficiently glean critical insights from customer interactions and quickly qualify leads. Kolena automates the analysis of sales calls and CRM data, identifying qualification signals, customer needs, and objections, thereby equipping sales professionals with actionable insights to accelerate deal cycles and improve win rates.

B2B SaaSFor: Account Executive

Proactive Customer Success and Churn Prevention

Customer Success Managers need to proactively identify at-risk accounts or growth opportunities within their customer base. Kolena analyzes customer conversations and support interactions to detect early warning signs of churn or unaddressed pain points, enabling teams to intervene strategically and improve customer retention.

Subscription ServicesFor: Customer Success Manager

Optimizing Marketing Content and Messaging

Marketing teams require deep understanding of customer pain points and preferences to craft effective campaigns and content. Kolena extracts insights from sales and customer conversations, providing clear data on customer needs that informs content creation, refines messaging, and drives more resonant marketing strategies.

B2B MarketingFor: Marketing Manager

Automating Document Analysis and Contract Compliance

Legal, finance, and operations teams spend considerable time manually reviewing complex documents and contracts for critical information and compliance. Kolena automates document workflows, performing advanced analysis and data extraction, which streamlines processes like contract risk assessment and ensures adherence to regulatory requirements without extensive manual effort.

Legal ServicesFor: Legal Counsel

Frequently asked questions

Kolena Go-to-Market Agents are specialized AI agents designed to automate and enhance GTM workflows by analyzing various customer and sales data (calls, emails, documents, CRM info) to generate actionable insights quickly without manual effort.

Kolena serves GTM teams, including sales, marketing, customer success, and revenue operations professionals who need to better understand customer conversations, identify sales risks or opportunities, and improve marketing strategies.

It supports multimodal data inputs such as sales calls, emails, documents, contracts, presentations, audio, video, and CRM information to provide comprehensive analysis and insights.

Kolena provides insights and outputs such as customer needs and pain points, sales qualification signals and objections, risk factors like potential churn, marketing content ideas and messaging refinement, contract analysis and compliance support, dashboards with shared insights across teams, and automated document workflows and data extraction.

Users feed relevant data to AI agents, either using pre-built agents or creating customized agents via a no-code interface. Kolena’s AI performs natural language processing, retrieval-augmented generation, and vector search to deliver accurate, trustworthy outputs with clear reasoning and source citations. It integrates into existing tools like Zoom, HubSpot, Gong, Salesforce, and cloud platforms for real-time insights.

Yes, users can create tailored AI agents quickly without coding to automate specific document workflows or data analysis tasks. Custom agents can be fine-tuned for particular use cases such as sales call analysis, support email categorization, or contract risk extraction.

Kolena employs end-to-end encryption for data in transit and at rest, with no training performed on user data. Authentication is managed via secure API tokens, ensuring enterprise-grade security and compliance.

It integrates with common GTM and CRM platforms including Zoom, HubSpot, Gong, Salesforce, and supports various file types from emails to scanned documents, allowing insight embedding within established business workflows.

Kolena includes tools for automated model testing, error detection, and performance analytics to ensure agent outputs remain accurate and reliable, supporting continuous improvement.

No coding skills or technical AI knowledge are required. Kolena’s user-friendly, no-code platform empowers professionals from sales, marketing, legal, and finance to build and use AI agents effectively.

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