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Claygent is an AI research agent inside Clay that automatically searches the internet for real-time information about companies and people. It helps you quickly get unique, tailored data from websites, social media, and news, giving you deep insights for your business.

Free Option

About Claygent

Who It's For

Claygent is for sales, marketing, and research teams of all sizes who need quick, accurate information. If you want to find specific details about potential customers, existing clients, or market trends without tedious manual searching, this tool is for you. It helps businesses target the right accounts more precisely.

What You Get

You get unique, tailored data about companies and people, gathered directly from the web. Claygent can find anything from job positions and office locations to customer mentions in case studies. The results come in structured formats like text, numbers, or URLs, making it easy to use this information in your existing workflows.

How It Works

You simply log into Clay, start a new table, and add Claygent as an enrichment tool. You tell it what you need using simple questions, and Claygent navigates websites, fills out forms, and extracts the data. It can even use your internal data like Salesforce records for extra context.

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Features & Capabilities

🧠 AI-Powered Research & Insights

Claygent AI Research Agent

Utilizes AI to research target companies and people by visiting domains and finding specific information.

Custom Prompt Builder

Allows users to build, connect data, test outputs, and iterate on AI prompts risk-free without spending credits.

Human-like Web Interaction

Enables the agent to interact with websites by applying filters, filling forms, and clicking buttons to retrieve structured data.

First-Party Data Integration

Connects with internal data sources like Gong, Salesforce, or Google Docs to provide contextualized AI outputs.

⚙️ Workflow Automation & GTM Orchestration

Sculptor

Empowers users to build advanced Go-To-Market (GTM) workflows using natural language.

Sequencer

Automates the launch of personalized email outreach campaigns based on defined criteria.

Automated Inbound & Outbound

Provides capabilities for automating both inbound lead processing and outbound sales activities.

Recurring Workflow Templates

Offers pre-built workflows for common tasks such as CRM enrichment, TAM sourcing, and account/lead scoring.

📊 Data Enrichment & Intelligence

Signals Tracking

Monitors and tracks key market intelligence like job changes, news mentions, and social activity.

Audience Building

Combines various signals, enrichment data, and CRM information to create precisely targeted audiences.

Multi-Provider Data Enrichment

Enriches company and people data using a waterfall approach across numerous data providers for comprehensive results.

CRM Enrichment & Hygiene

Automates the process of enriching and cleaning customer relationship management data to maintain accuracy.

🔗 Integrations & Developer Tools

Extensive Integrations

Connects with over 150 third-party providers and popular GTM tools for seamless data flow.

AI Formula Generator

Automatically generates AI formulas to streamline complex data manipulation and analysis tasks.

Salesforce Package

Offers a dedicated package for seamless integration and enhanced functionality within Salesforce.

Chrome Extension

Provides a browser extension to easily find and capture leads directly from any webpage.

Use Cases

Automating Hyper-Personalized Sales Prospecting

Sales teams often struggle to gather deep, unique insights needed for truly personalized outreach, leading to generic messaging and low engagement. Claygent automates the research of target companies and individuals by visiting domains, interacting with sites, and integrating first-party data to uncover specific, real-time context like current initiatives, tech usage, or relevant news, enabling highly tailored and effective sales messages.

B2B SaaSFor: Account Executive

Enhancing CRM Data with Real-time, Specific Insights

Inaccurate or outdated CRM data hinders effective Go-to-Market strategies, resulting in incomplete profiles and missed opportunities. Claygent acts as an autonomous research agent, scraping public web sources, company websites, and social profiles to enrich CRM records with detailed, verified information on companies (e.g., office locations, customers in case studies) and people (e.g., current roles, past mentions), ensuring data hygiene and providing a solid foundation for all GTM workflows.

RevOpsFor: RevOps

Discovering Niche Opportunities with Custom Market Intelligence

Relying on generic firmographics leads to selling in crowded markets, making it difficult to find a competitive edge. Claygent empowers marketing and sales teams to uncover competitive advantages by performing custom, AI-driven research, using unique prompts to identify specific pain points, market signals, or niche characteristics tailored to their product's value proposition, helping to precisely narrow in on accounts with a burning need.

B2B SaaSFor: Growth Marketing

Scaling Agile Outbound & GTM Experimentation

Growth teams need to rapidly test and scale new outbound strategies, but manual research and slow data processes impede agility and quick iteration. Claygent enables fast acquisition of unique, real-time data which, when combined with Clay's workflow automation capabilities, allows teams to quickly build segmented audiences, execute trigger-driven campaigns, and iterate on GTM experiments, driving breakthrough performance without increasing headcount.

B2B SaaSFor: Growth Marketing

Frequently asked questions

Claygent is an AI-powered web research agent integrated within the Clay platform. It acts as an advanced AI web scraper that can autonomously search the internet, analyze company websites, social profiles, news, and other publicly available data sources to retrieve and structure information on demand.

Claygent’s key features include understanding natural language queries and handling vague or open-ended questions. It autonomously navigates websites, extracts data, and formats answers in various customizable structures such as text, numbers, URLs, and Boolean. It provides transparent reasoning behind its answers, enabling verification of accuracy. It also supports custom prompt building, iteration, and testing within the Clay interface without additional cost. Furthermore, it enables first-party data integration for enriched context, such as linking Gong transcripts or Salesforce opportunities. Claygent allows research on companies and people simultaneously, uncovering detailed professional insights like customers named in case studies. It offers preset templates and supports advanced prompt engineering to tailor research tasks, and its accessibility and multi-language support are evolving based on the broader Clay platform capabilities.

Claygent is accessed by logging into Clay, creating a new table with prospects (people or companies) to research, and adding “Enrichment” via “Tools” and selecting Claygent. Users then input specific natural language prompts or use templates to automate research, with options to specify data sources or result formats.

Claygent focuses on live, real-time research from the web, dynamically gathering up-to-date data (e.g., news articles, company changes). The regular “Use AI” integration is better suited for writing content like emails or messages rather than active web research.

Claygent uses publicly available information on the web, including company websites, social media, blogs, news databases, LinkedIn profiles, funding databases, and more. It respects compliance by avoiding restricted content and following web crawling ethics like robots.txt adherence.

Yes. Claygent operates solely on publicly available data, does not store or share data beyond user specification, and follows applicable data protection laws. Users must still ensure queries comply with local regulations.

Users have access to official documentation, tutorial lessons (Clay University), an active user community, direct support via chat and email, webinars, and regular updates that improve features and AI models.

Claygent can connect to first-party data sources within Clay, such as Gong transcripts and Salesforce, enabling contextualized research. While direct API access to Claygent is limited, workflows can be extended via Clay platform integrations.

Example use cases include sales teams researching prospects with rich context, such as current initiatives of a CMO. Marketing or research teams can extract case studies mentioning specific clients or industries. Another use case is the automated enrichment of company or people data tables with detailed, verified information.

Results can be output in various structured formats including text summary, numbers, URLs, true/false values, or fully custom formats specified by the user’s prompt. This flexibility enables easy data integration into workflows.

Tags

Specifications

Deployment
Browser
API
Cloud
Browser
Target Audience
Startup
Business
Enterprise
Complexity
Expert

Pricing

Free

Per annually

Free
  • Unlimited users
  • People/Company searches: Up to 100/search
  • Exporting
  • AI / Claygent
  • Rollover credits
  • 100+ integration providers

Starter

Per annually

$134
  • Unlimited users
  • People/Company searches: Up to 5,000/search
  • Exporting
  • AI / Claygent
  • Rollover credits
  • 100+ integration providers
  • Use your own API keys

Explorer

Per annually

$314
  • Unlimited users
  • People/Company searches: Up to 25,000/search
  • Sculptor
  • Sequencer
  • Exporting
  • AI / Claygent
  • Rollover credits
  • 100+ integration providers
  • Scheduling
  • Phone number enrichments
  • Use your own API keys
  • Integrate with any HTTP API
  • Webhooks
  • Email sequencing integrations

Pro

Per annually

$720
  • Unlimited users
  • People/Company searches: Up to 50,000/search
  • Sculptor
  • Sequencer
  • Exporting
  • AI / Claygent
  • Rollover credits
  • 100+ integration providers
  • Scheduling
  • Phone number enrichments
  • Use your own API keys
  • Signals
  • Integrate with any HTTP API
  • Webhooks
  • Email sequencing integrations
  • Exclude people/company filters
  • Web intent
  • CRM integrations

Enterprise

Per annually

Contact sales
  • Includes all features from the Pro plan

✓ Free trial • ✓ Free plan • ✓ Plans from $134 / annually • ✓ Enterprise options

Integrations

Salesforce
Slack
Notion
Gong
Google Drive

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