How does Otterly.AI work?

Otterly.AI sends your search prompts (natural language queries) to AI search engines, analyzes the AI-generated answers for brand mentions and citation links, then compiles brand visibility KPIs and competitor comparisons. You can review detailed reports per search prompt and per AI platform.

What are search prompts?

These are the natural language questions or phrases you want to track. Otterly.AI helps you find effective prompts and monitors your brand presence in AI answers from those prompts.

Which AI searches are supported?

Supported AI searches include Google AI Overviews / AI Mode, ChatGPT, Perplexity AI, Gemini, and Microsoft Co-Pilot. Regional variations are considered with a country context setting.

What reports and dashboards are available?

You receive AI search visibility reports per prompt and platform, including exact AI answer texts if available, brand mention frequency, citation link analysis, and competitive benchmarking.

What is a GEO audit and AI readiness?

Otterly.AI offers a Generative Engine Optimization (GEO) audit, which assesses your website’s technical readiness and content optimization for AI search crawlers and natural language queries.

How can I get started?

To get started, sign up on Otterly.AI, add search prompts, and begin monitoring. A free trial is available with pricing starting at $29/month, and you can upgrade, downgrade, or add more prompts anytime.

What are the additional capabilities?

Additional capabilities include exporting data, integrations, multiple brand and domain management, and support for multiple countries.

Otterly.AI

4.3

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Otterly.AI helps you track your brand and website visibility on AI search engines like ChatGPT, Perplexity, and Gemini. It automatically monitors where your brand is mentioned and which of your website links are cited. This provides clear insights to improve your presence and protect your brand in the fast-changing AI search landscape.

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Overview Features Use Cases FAQ Integrations Pricing

About Otterly.AI

Who It's For

Otterly.AI is for marketing managers, content creators, and SEO experts. If you need to see how your brand and website appear on AI search tools like ChatGPT and Gemini, this tool is for you. It helps anyone wanting to improve their AI search visibility.

What You Get

You get clear reports showing where your brand is mentioned and which website pages are cited by AI search engines. Learn what's being said and how you compare to competitors. The tool also finds new AI search questions your audience asks and checks your website for AI readiness, boosting your ranking.

How It Works

Otterly.AI sends natural language questions (search prompts) to various AI search engines. It then checks the AI-generated answers for your brand mentions and links to your website. All this data is gathered into simple reports, showing your brand's visibility and performance across different AI platforms.

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Features & Capabilities

🔎 AI Search Visibility & Monitoring

Automated AI Search Monitoring

Automatically tracks brand mentions and website citations across major AI search platforms.

Multi-Platform Coverage

Monitors brand presence on ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot.

Brand & Citation Tracking

Identifies where your brand is mentioned and which website content gets cited by AI search engines.

Dedicated Country Monitoring

Provides specific monitoring capabilities for brand performance in different geographical regions.

📈 Generative Engine Optimization (GEO)

AI Keyword & Prompt Research

Discovers conversational search prompts and keywords users are asking on AI platforms to guide content strategy.

GEO Audit Tool

Analyzes on-page factors to identify and resolve issues hindering a website's AI search visibility and citation rate.

Brand Position Tracking

Monitors and helps improve your brand's ranking and share of voice within AI search results.

📊 Advanced Analytics & Reporting

Brand Sentiment Tracking

Analyzes the emotional tone of brand mentions within AI search responses to understand perception.

Automated Weekly Reports

Delivers comprehensive, automated reports on brand performance and AI search insights for timely adjustments.

Semrush Integration

Connects with the Semrush App Center for seamless brand and link visibility monitoring within existing SEO workflows.

Use Cases

Optimizing Brand Presence in Emerging AI Search

As customers increasingly use AI search platforms like ChatGPT and Google AI Overviews, brands face a blind spot regarding their visibility and how to optimize. Otterly.AI automatically tracks brand mentions and website citations across these platforms, enabling SEO and content teams to proactively adapt their content and strategy for Generative Engine Optimization (GEO).

B2B SaaSFor: SEO Specialist

Gaining Competitive Advantage in AI Search

Businesses struggle to understand their competitive landscape within AI search results, missing opportunities to outperform rivals. Otterly.AI provides competitive benchmarking, tracking competitor brand mentions and citations, allowing Go-to-Market leaders and marketing teams to identify strategic gaps, protect their brand, and position themselves to win more AI search visibility.

Digital MarketingFor: Marketing Manager

Streamlining Content Strategy for AI Search Prompts

Traditional keyword research often fails to capture how users interact with AI search engines using natural language prompts. Otterly.AI offers AI Keyword Research to uncover fresh conversational prompts, empowering content strategists to create targeted content that boosts brand visibility and ensures their brand is cited and recommended in AI-generated answers.

Content MarketingFor: Content Strategist

Automated AI Search Monitoring & Performance Reporting

Large organizations and agencies need efficient ways to monitor multiple brands or complex online presences across numerous AI search platforms. Otterly.AI provides fully automated weekly reports, dedicated country monitoring, and capabilities for managing multiple brands, saving hundreds of hours and delivering measurable insights for strategic decision-making in the AI search landscape.

Digital Marketing AgenciesFor: Agency Owner

Frequently asked questions

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Specifications

Deployment

Browser

Target Audience

Individual

Startup

Business

Complexity

No-code

Pricing

Lite

Per monthly

$25

15 search prompts
Google AI-Overviews, ChatGPT, PerplexityAI, MS Co-Pilot access
Daily Tracking
Unlimited Brand Reports
Multi-country support (50+)
AI Keyword Research Tool
Brand Visibility Index
Domain Ranking
Link Citations Analysis
Generative Engine Optimization Audit
Detailed Reports & Export
1,000 GEO URL Audits / month

Standard

Per monthly

$160

100 search prompts
Google AI-Overviews, ChatGPT, PerplexityAI, MS Co-Pilot access
Daily Tracking
Unlimited Brand Reports
Multi-country support (50+)
AI Keyword Research Tool
Brand Visibility Index
Domain Ranking
Link Citations Analysis
Generative Engine Optimization Audit
Detailed Reports & Export
5,000 GEO URL Audits / month
Option to add 100 extra search prompts at $99

Premium

Per monthly

$422

400 search prompts
Google AI-Overviews, ChatGPT, PerplexityAI, MS Co-Pilot access
Daily Tracking
Unlimited Brand Reports
Multi-country support (50+)
AI Keyword Research Tool
Brand Visibility Index
Domain Ranking
Link Citations Analysis
Generative Engine Optimization Audit
Detailed Reports & Export
10,000 GEO URL Audits / month
Option to add 100 extra search prompts at $99

Enterprise

Per monthly

Free

Includes all features from Lite, Standard, and Premium plans
Custom Search Prompts
Single Sign-on
Custom payment options (e.g. wire transfer)
Quarterly GEO Health Check
Personalized Onboarding Session

✓ Free trial • ✓ Free plan • ✓ Plans from $25 / monthly • ✓ Enterprise options

Integrations

ChatGPT

Perplexity

Google AI Overviews

Google AI Mode

Gemini

Microsoft Copilot

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