Fytted is an AI-powered virtual fitting room and fashion technology platform that provides personalized clothing recommendations, precise body measurements, and styling advice to revolutionize online and in-store shopping experiences. It uses advanced AI to analyze over 50 body measurements from a simple phone scan, offering accuracy rivaling professional tailoring, and supports virtual try-ons from over 600 top brands.

How accurate are Fytted's AI body measurements?

Fytted achieves industry-leading precision with 0.5-1.0 cm accuracy for most body points, matching or exceeding manual measurement precision. Its technology uses multi-angle analysis and continuous algorithm refinement to ensure consistent results across diverse body types, validated by IEEE research standards.

What features does Fytted offer?

Fytted offers a virtual fitting room to try on thousands of outfits in real-time and see exactly how clothes fit and look on the user’s body. It also provides real-time size recommendations for over 10,000 brands via AI analysis of body dimensions, personalized color season analysis to identify colors that best suit the user’s seasonal palette, and body shape analysis to recommend styles flattering to the user’s unique form. Additional features include a celebrity body twin feature, style personality insights, and in-store AI-powered experiences like color season and face shape analysis to drive purchasing decisions.

What are the benefits for retailers?

Fytted helps retailers reduce returns by offering customers more confidence in fit and style through advanced AI-powered personalization tools, including virtual try-on technology and detailed body shape and color analysis. It has been successfully deployed in events with luxury brands, showcasing its impact on increasing engagement and sales.

How does Fytted protect user data and privacy?

Fytted is built on privacy-by-design architecture allowing users granular control over their data, including ownership, data permissions, and deletion rights. It complies with major data protection regulations such as GDPR and CCPA, encrypting data during transmission and storage and offering anonymization options.

How can users get started?

Users can download the Fytted app to access the virtual fitting room, body measurement tools, and personalized style guides. Retailers and brands interested in integrating Fytted’s AI solutions can request demos or contact the company for enterprise solutions.

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About Fytted

Who It's For

This tool is for anyone who shops for clothes online and wants to avoid guessing sizes or dealing with returns. It helps you find clothes that truly fit and suit your personal style. Businesses also use it to make customers happier and reduce costly returns.

What You Get

You get a virtual fitting room to instantly see how clothes will look on your unique body. It gives you accurate size recommendations for thousands of brands. You also receive personalized style tips, helping you choose the best colors and shapes for your figure.

How It Works

Fytted uses AI to scan your body with your phone, capturing over 50 precise measurements. It then uses this data to show you how any outfit will fit and appear. The tool also figures out your body shape and best colors to guide your clothing choices. You can try on many items virtually.

Features & Capabilities

👗 AI Virtual Try-On

Virtual Fitting Room

An AI-powered fitting room that instantly shows how clothing items will look on your body in various colors and sizes.

Real-time Size Recommendations

Accurately determines your exact clothing sizes across thousands of brands by analyzing 50+ real-time body measurements.

Integrated Brand Size Guides

Provides access to size guides for over 5,000 brands, ensuring precise fit recommendations without a tape measure.

✨ Personalized Style & Discovery

Body Shape Analysis

Identifies your unique body shape to recommend clothing styles that best emphasize your figure.

Color Palette Discovery

Determines your personal color type to help you build a wardrobe with your most flattering colors.

Celebrity Style Match

Discovers your celebrity body twin to inspire and help you adopt looks from similar fashion icons.

📱 Platform Accessibility

Mobile App Access

Provides the virtual try-on and styling tools through dedicated applications for both iOS and Android devices.

Chrome Browser Extension

Offers a convenient browser extension to integrate Fytted's capabilities directly into your online shopping experience.

Use Cases

Streamlining Online Fashion Shopping with Personalized Fit and Style

Online shoppers often struggle with finding clothes that fit well and suit their style, leading to frustration and frequent returns. Fytted's AI-powered virtual fitting room and precise body measurements allow users to virtually try on clothes from thousands of brands, ensuring accurate sizing and personalized style recommendations before purchase, transforming the online shopping experience into an efficient and confident one.

E-commerce, Fashion RetailFor: Online Shoppers

Improving Retailer Profitability through Reduced Returns and Increased Customer Confidence

Fashion retailers face significant challenges with high return rates due to poor fit and style mismatches in online purchases, impacting profitability and customer satisfaction. Fytted provides retailers with AI-powered virtual try-on technology, accurate size recommendations, and personalized styling tools that empower customers to make informed buying decisions, thereby reducing returns and increasing sales engagement.

Fashion Retail, E-commerceFor: E-commerce Managers, Retail Store Owners

Empowering Personal Style Discovery and Wardrobe Building

Many individuals struggle to identify clothing that truly flatters their body type and complexion, leading to wardrobe inefficiencies and insecurity. Fytted offers unique styling tools, including body shape analysis, color palette identification, and celebrity style twins, enabling users to understand their 'fashion thumbprint' and confidently select clothes that enhance their natural features and personal aesthetic.

Fashion, Personal StylingFor: Individual Consumers, Fashion Enthusiasts

Enhancing In-Store Shopping with AI-Powered Personalization

Traditional brick-and-mortar stores can struggle to provide the same level of personalized recommendations as online platforms, often relying on limited staff knowledge. Fytted extends its AI capabilities to the in-store environment, offering features like color season and face shape analysis, which helps sales associates provide data-driven styling advice and drive purchasing decisions, creating a modern and engaging shopping experience.

Fashion RetailFor: Retail Sales Associates, Store Managers

About Fytted