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Fira

Fira AI is a smart assistant for financial analysts and investors researching UK companies. It uses AI to quickly analyze thousands of company filings, providing exact financial data and insights, all linked directly to their sources. This saves hours, helping you make faster, more accurate decisions and prepare reports efficiently.

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About Fira

Who It's For

This tool helps financial analysts and investors studying UK companies. It's great for anyone working with British firms, using FTSE 100 reports or UK Companies House filings. It makes it easier to analyze financial data, do investment research, benchmark companies, and prepare reports.

What You Get

You get quick, accurate financial data and insights from many UK company documents. Every number links directly to its source for clear proof. If a metric isn't found, the tool calculates it, showing you the formula. You can also easily export data into Excel.

How It Works

Fira uses smart AI to read and understand thousands of UK company filings. It pulls data from public records and can include your private company documents. You can ask specific questions, break down finances, get key numbers, and compare companies. This saves you many hours of manual searching.

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Features & Capabilities

📊 Core Financial Analysis

Financial Breakdown Analysis

Analyze detailed financial breakdowns for thousands of the largest UK companies over the past 5 years.

Financial Metric Extraction

Quickly extract key financial metrics into an Excel table with complete transparency.

AI-Powered Report Query

Ask specific questions about company reports to get instant, accurate answers.

KPI Benchmarking

Benchmark company Key Performance Indicators to compare performance against industry standards.

🔗 Data Sourcing & Transparency

UK Companies House Integration

Seamlessly integrate and analyze documents directly from UK Companies House.

Personal Data Room Integration

Connect and analyze proprietary data from your own private data rooms.

Source-Linked Data

Every number provided includes a direct citation to its specific line in the original source document.

Transparent Metric Calculation

View the formulas and variables used for any calculated financial metrics.

🚀 Research Efficiency

Accelerated Insights

Gain instant, accurate, and source-linked insights, significantly reducing research time.

Higher Accuracy Research

Achieve greater accuracy than traditional research methods through advanced algorithms and financial models.

Automated Filings Analysis

Leverage advanced algorithms and financial models to analyze thousands of company filings automatically.

Use Cases

Streamlining Detailed Financial & Operational KPI Analysis

Financial analysts often spend extensive time manually extracting and breaking down key performance indicators from numerous, often complex and lengthy UK company filings. Fira AI accelerates this process by providing instant, source-linked insights and verified calculations, enabling quicker, more accurate analysis of detailed financial and operational KPIs.

Financial ServicesFor: Financial Analyst

Accelerating Due Diligence and Investment Research

Investment professionals require deep, accurate research across multiple company reports to inform critical decision-making. Fira AI integrates thousands of public and private UK company filings, offering rapid data extraction and analysis with transparent citations, allowing investors to perform comprehensive due diligence and research more efficiently.

Investment ManagementFor: Investment Professional

Enhancing Competitive Benchmarking and Peer Analysis

Evaluating a company's performance against its competitors or industry benchmarks is a time-consuming task, requiring comparison of various KPIs from different sources. Fira AI allows users to quickly benchmark company KPIs against peers by extracting and calculating metrics from UK company filings, providing market insights for strategic evaluation.

Financial ServicesFor: Strategic Analyst

Automating Data Extraction for Financial Report & Model Creation

Preparing financial models, pitch decks, and other critical reports demands accurate and verified financial data. Fira AI automates the extraction and verification of financial metrics into formats like Excel, with transparent calculations and source links, significantly speeding up the creation of essential financial documents.

Corporate FinanceFor: Financial Modeler

Frequently asked questions

Fira is an advanced AI financial research assistant designed to streamline the analysis of thousands of UK company filings. It accelerates financial analysts' workflows by instantly searching, analyzing, and citing detailed financial data from complex reports, including lengthy and scanned documents. Fira provides verified calculations and transparent financial metrics with direct links to original source documents, ensuring high accuracy and trustworthiness.

Fira's key features include specialized financial AI tailored for analyzing UK company filings with domain-specific accuracy, source-linked insights where every data point and financial metric is linked to its exact location in original documents for full transparency, automated financial metric calculations with clear disclosure of formulas and variables, comprehensive document coverage processing thousands of filings including extensive reports and scanned documents, and data integration combining public company filings with private UK company data and allowing user document uploads.

Fira's use cases include financial analysis, enabling analysts to quickly break down detailed financial and operational KPIs from complex filings; investment research, supporting investment professionals in performing deep research across multiple reports to inform decisions; benchmarking, facilitating comparison of company KPIs against peers for performance evaluation and market insights; and report preparation, speeding up creation of pitch decks and financial models by automating data extraction and verification.

Fira cites every single data point back to the original source, ensuring its insights are grounded in official and credible documents.

If the AI can’t find an exact metric, it will calculate it based on available data, clearly marking which numbers are computed and which are pulled directly from filings.

Fira integrates directly with FTSE 100 reports, UK Companies House filings, and Your DataRoom, making it particularly useful for investors and analysts working with British firms.

Fira combines powerful AI tools with real humans who know your business to automate workflows, scale sales, and reach higher revenue without extra hires.

FIRA is a finance management application intended for all business users who want to manage their finances simply, intuitively, and efficiently.

Your data is safely stored in the cloud, protected by modern technologies.

To get started, you only need to enter a few pieces of information (email, your name, company name, and password) and you can start using FIRA for the first 30 days for free.

The number of users depends on the subscription model you have chosen. FIRA light is intended for one user only, while other models allow more users and role-based access.

Sending eInvoices is included in FIRA packages, with different limits based on the subscription model.

Fira uses AI to turn videos into interactive 3D & AR models, adding a 360° viewer, and allows AR viewing in customers' space.

Different plans are available based on the number of models you want to generate.

You can use the app in Shopify admin, and it is compatible with themes and supports 3D & AR models.

Fira Voice AI is an AI agent designed to handle pizza orders for pizza shops.

Tags

due diligencefinancial reporting

Specifications

Deployment
Browser
Cloud
Target Audience
Business
Complexity
No-code

Integrations

UK Companies House
Excel

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