Clay

4.2

•

Clay helps businesses find and use unique customer data to grow. It uses AI to research target companies and people, track real-time signals, and automates personalized outreach. This allows sales and marketing teams to run more effective campaigns and achieve faster growth.

Visit Website

Free Option

Overview Features Use Cases Integrations Pricing

About Clay

Who It's For

Clay is for sales, marketing, and operations teams. It helps anyone needing to find and connect with customers better. Ideal for both startups and large companies, it improves lead finding, customer data quality, and targeted campaigns.

What You Get

You get one place for all customer data from over 150 sources. Use AI to research companies, track real-time signals like job changes, and build precise customer lists. It also cleans and updates your existing customer records.

How It Works

Clay brings together data, AI tools, and real-time signals. You build workflows easily using simple language. It then automates tasks like updating your CRM, sending personalized emails, and syncing audiences to ads. This helps you act on insights quickly.

Visit Website

Stay in the loop

Weekly roundup of new AI agents. No spam, unsubscribe anytime.

Subscribe and get the free 2026 AI Agents Field Guide

Join 1,500+ AI builders · weekly, no spam

Give your AI a memory

Build one knowledge base all your AI tools draw from, kept current with your review.

Course

Features & Capabilities

🤖 AI-Powered GTM Automation

Claygent AI Research

An AI agent for researching target companies and people effectively.

Sculptor Workflow Builder

Build GTM workflows using natural language for idea generation and table building.

AI Formula Generator

Clean and format data using AI in seconds to ensure consistent formatting.

AI Conditional Logic

Run action steps conditionally within workflows based on any logic, without requiring engineering.

📊 Data Enrichment & Signals

Multi-Provider Data Enrichment

Access premium data from over 150 providers to identify new leads, score accounts, and personalize outreach.

Intent Signals Tracking

Monitor and act instantly on job changes, news, social mentions, and website visits from prospects.

Dynamic Audiences

Combine intent signals, enrichment, and CRM data to create high-intent buyer segments.

CRM Enrichment & Hygiene

Automatically prospect, enrich, and clean your CRM data for better insights.

🚀 Workflow Orchestration & Outreach

Sequencer

Automate and launch personalized email outreach campaigns based on enriched data.

Automated Outbound

Automate prospecting and research tasks for efficient outbound sales motions.

Automated Inbound

Enrich and route inbound leads automatically, saving hours of manual work.

Flexible Destinations

Constantly update any tool like CRMs, email sequencers, or ad managers with enriched data.

🔗 Platform Integrations & Security

Extensive Integrations

Connect your data to any tool in your tech stack, including custom integrations via HTTP API.

Salesforce Package

A direct integration for seamless data flow and enhanced CRM operations.

SOC 2 Type II Compliance

Ensures enterprise-grade security and data handling practices.

GDPR & CCPA Compliance

Handles compliance with global data privacy regulations for worldwide market reach.

Use Cases

Automated Outbound Prospecting and Personalized Outreach

Sales and growth teams often struggle with the manual, time-consuming research required for effective prospecting and highly personalized outreach at scale. Clay automates lead enrichment and uses AI-driven research to gather unique data points, enabling teams to launch dynamic, multi-touch campaigns with perfectly timed, personalized messages and significantly reduce manual effort.

B2B SaaSFor: Sales Development Team

CRM Data Enrichment and Hygiene

Outdated or incomplete CRM data hinders GTM effectiveness, leading to missed opportunities and inefficient workflows. Clay automatically enriches CRM records with data from 150+ providers, ensuring a clean, accurate, and comprehensive data foundation that improves lead scoring, account prioritization, and overall GTM operations.

B2B SaaSFor: RevOps

Intent-Based Account Prioritization and Activation

Identifying and engaging high-intent accounts at the optimal moment is crucial but often manual and reactive. Clay tracks critical intent signals like job changes, news mentions, and website visits, then combines them with enrichment and CRM data to build dynamic, high-intent buyer segments, allowing GTM teams to prioritize outreach and trigger timely actions automatically.

B2B SaaSFor: Go-to-Market Leaders

Total Addressable Market (TAM) Sourcing and Account Scoring

Businesses often lack a clear, comprehensive understanding of their total addressable market and struggle to efficiently score and prioritize potential accounts. Clay provides AI-led research and access to 150+ data providers to identify new leads, score accounts and contacts, and generate GTM insights, enabling strategic market expansion and more focused sales efforts.

B2B SaaSFor: Sales Strategy

Stop re-explaining yourself to AI

Build one source of truth — business, clients, projects — all your AI tools draw from.

Specifications

Deployment

Browser

API

Cloud

Target Audience

Startup

Business

Enterprise

Complexity

Low-code

Pricing

Free

Per annually

Free

Unlimited users
People/Company searches: Up to 100/search
Sculptor
Sequencer
Exporting
AI/Claygent
Rollover credits
100+ integration providers

Starter

Per annually

$134

Includes all features from the Free plan
People/Company searches: Up to 5,000/search
Scheduling
Phone number enrichments
Use your own API keys
Signals

Explorer

Per annually

$314

Includes all features from the Starter plan
People/Company searches: Up to 25,000/search
Integrate with any HTTP API
Webhooks
Email sequencing integrations

Pro

Per annually

$720

Includes all features from the Explorer plan
People/Company searches: Up to 50,000/search
Exclude people/company filters
Web intent
CRM integrations

Enterprise

Per .

Free

Includes all features from the Pro plan
People/Company searches: Up to 50,000/search
Audiences (coming soon)
Unlimited rows
40 action columns per table
AI prompting support
Data engineering (Snowflake)
Dedicated Slack support
Credit reporting analytics
SSO

✓ Free trial • ✓ Free plan • ✓ Plans from $134 / annually • ✓ Enterprise options

Integrations

Canva

ChatGPT

Gong

Google

Links

Website