Overview Features Screenshots & Demo Use Cases Reviews FAQ Pricing Integrations

What is MarketMuse?

Who It's For

MarketMuse helps content teams, brands, publishers, and agencies. It's for anyone creating content to educate and engage their audience, including SEOs, strategists, editors, writers, and digital managers looking to boost their online presence.

What You Get

You receive a clear content plan. The tool shows you what topics to write about, how much content is needed, and where to outperform competitors. It highlights quick wins based on your current knowledge and provides a roadmap to create or update content efficiently. You also get help optimizing content and linking ideas.

How It Works

MarketMuse uses advanced AI to analyze all your website content. It compares your pages to thousands of others, identifying topics where you are strong and where competitors have weaknesses. The AI then gives you specific recommendations on new content to create or existing content to improve for better search rankings.

Features & Capabilities

🧠 AI-Powered Content Strategy

Topic Authority Identification

Automatically analyzes your entire content inventory to pinpoint high-value topic clusters and quick wins based on existing authority.

Personalized Topic Difficulty

Analyzes your content inventory to determine the ease or difficulty of ranking for specific topics relevant to your site.

Personalized Content Roadmaps

Generates a tailored content plan outlining what content to create or update for quick wins and strategic growth.

Patented Topic Modeling

Utilizes patented AI technology for high-quality topic suggestions and semantic keyword analysis, moving beyond basic keyword research.

✍️ Content Creation & Optimization

Content Brief Optimization

Provides recommendations on how to optimize content briefs based on structure, expertise, editorial integrity, and depth.

Internal Link Recommendations

Suggests ideal internal linking strategies to craft cohesive content clusters and unify the reader’s journey.

Content Quality Analysis

Evaluates content to ensure it is expert, comprehensive, well-structured, and differentiated from competitors.

Generative AI Content Assistance

Offers a generative AI component within the Optimize application to accelerate content creation and expansion.

📊 Competitive & Inventory Analysis

Competitor Gap Analysis

Locates gaps in your competitor’s content and identifies topics they’ve missed, allowing you to stand out.

Automated Content Inventory

Creates a comprehensive content inventory for your site, including data points to help make informed content decisions.

Scalable Cluster Analysis

Produces detailed content cluster analyses and strategic content plans in minutes using advanced AI technology.

Screenshots & Demo

See MarketMuse in action with screenshots and video demonstrations

Product Screenshots

MarketMuse

AI-powered content strategy that transforms how you create winning content.

Ready to see more?

Experience MarketMuse firsthand with a free trial or schedule a personalized demo.

Start Free Trial

Real-World Use Cases

Developing a Data-Driven Content Strategy

Content teams struggle to identify competitive topics and prioritize content creation effectively. MarketMuse's AI analyzes existing content, identifies authority, uncovers competitor gaps, and provides personalized difficulty scores, generating a comprehensive content roadmap in minutes to propel business growth.

Industry: Digital Marketing • User Type: Content Strategist

Streamlining Content Production and Performance

Writers and editors often face challenges in producing high-quality, comprehensive content efficiently and optimizing existing pieces. MarketMuse provides AI-powered briefs with structural and depth recommendations, offers generative AI assistance for faster content creation, and helps prioritize and optimize older content for improved performance and traffic.

Industry: Content Marketing • User Type: Content Writer

Identifying and Capitalizing on Content Gaps

Businesses find it difficult to differentiate their content and discover overlooked opportunities in their market. MarketMuse's AI conducts deep competitive analysis, pinpointing topics competitors have missed and areas where the user has existing authority, enabling them to create unique, high-ranking content and stand out.

Industry: B2B SaaS • User Type: SEO Specialist

Enhancing Topical Authority and Search Visibility

Organizations struggle to leverage their existing content assets to build comprehensive topical authority and improve search engine rankings. MarketMuse automatically analyzes an entire content inventory to identify high-value topic clusters and quick wins, guiding teams to create and interlink content that establishes expertise and drives significant organic traffic.

Industry: Publishing • User Type: Digital Marketing Manager

Frequently Asked Questions

Need more information?

For specific questions about MarketMuse, pricing, or technical support, please contact the MarketMuse team directly through their official website.

Visit MarketMuse Website

Specifications

Available via:

Browser

Built for:

Startup

Business

Enterprise

Complexity:

No-code

No technical skills required

Pricing Plans

Free

Free plan with basic features

Free

1 user
10 queries/month
No site inventory
No tracked topics
No Content Briefs/month
No Brief types
No Content Strategy Documents
Export for saved writing only
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Optimize

Best for growing teams

Free

1 site inventory
1 user
100 tracked topics
5 Content Briefs/month
Access to Article Briefs
1 Content Strategy Document/month
Export for saved writing, applications & Documents
100 queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Research

Custom solutions for enterprises

Free

1 site inventory
3 users
1000 tracked topics
10 Content Briefs/month
Access to Article Briefs
3 Content Strategy Documents/month
Export for saved writing, applications & Documents
Unlimited queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

Strategy

Custom solutions for enterprises

Free

1 site inventory
5 users
10K tracked topics
20 Content Briefs/month
Access to all 9 Brief types
5 Content Strategy Documents/month
Export for saved writing, applications & Documents
Unlimited queries/month
Access to Topic Navigator
Access to Keywords, SERP x-ray & SERP Heatmap
Access to Site Heatmap & Connect

✓ Free trial • ✓ Free plan

Integrations

Siteimprove

ChatGPT

Grepwords

Links

www.marketmuse.com